With all the baby boomers still a huge force in society and the markets, this book is right on target. The author is a high-powered New York City mother and previous executive at Nickelodeon; she knows how others' perceptions can harm those who allow aging to show its signs.Kreamer uses this book as both a memoir to document her own journey into gray, and as an analytical look at America's avoidance of going gray. With research, interviews, stories and observations from around the United States, she weaves a lighthearted and interesting book.